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Giveaways are small low-cost items that can have a big impact. Your customers will be reminded of your car wash when they use it. There are several different giveaways that serve their purpose in different ways.
If you giveaway a small, useful item for the car, the customers will already be sitting in the car when they see it and will be reminded that it is actually time to wash their car again. This could include microfiber cleaning cloths for the dashboard, ice scrapers or air fresheners. These items are always in use, and eventually your brand will become top-of-mind when it comes to car wash. All these goodies do not cost much in large quantities, but can have a large effect.
It's not essential that your giveaways have something to do with the car. The most important factor is that your customers always pick them up and use them. This is the case with pens, for example. Having your name on them serves as a constant reminder to your customers and ensures "Oh, I could take the car to the car wash today" moments. The same applies to lanyards or small notebooks or even pocket diaries can be very good. Anyone who uses something like that often makes entries - and reads your name on the cover every single time.
Naturally, when you hand out small gifts to children, they do not care which name it says. However, parents do not forget this kind gesture and remember your car wash as a place of friendliness. For young children balloons are very popular (you can have them printed with your name), whilst primary school children and those slightly older are more fascinated by toy cars or a small game. All these gifts can be produced and printed in large quantities. However, you should be careful with sweets. Not all parents like to see someone giving their children a minipack of candy. It is safer to limit yourself to inedible gifts.
Your giveaways do not have to be of outstanding quality and should not leave a big dent in your budget. The important thing is that they serve their purpose and keep your customers constantly reminded that it's time for a car wash again. This is also achieved by considering the customers' children. But do not think giveaways will relieve you of the need to be friendly to your customers! Even small presents only convey a good feeling when handed out with a smile.