Good Chemistry

By Larry Azevedo, Chemical Field Operations Manager  

Every carwash operator wants to achieve a level of cleaning that reflects well on their wash and leaves customers satisfied. Clearly, the chemicals used are a critical part of the process. But a chemical program from Mark VII goes well beyond quality products. 

Of course, ensuring the cleaning products we supply deliver a superior wash is our first goal. Our formulations are specifically designed to bring out the full potential of a Mark VII carwash. A Mark VII machine will deliver great results with many chemical systems, but our formulas are specifically designed to bring out the full potential of our equipment.

Simply put, quality makes a difference. Properly formulated chemicals are critical in achieving consistently excellent results. A formula that provides proper lubricity is just one example. A detergent has to provide enough lubricity to allow today’s brush materials to glide over the car and pick up dirt. A quality product will provide that lubricity, but some regional and local blenders may not.

Finishing and protectant technology has also advanced dramatically over the years. Finishing products provide a shine very similar to a hand wax, and protectants extend that just-waxed appearance by guarding the finish against the elements. Where previous generations of finishing products could dull a finish over time as layers of product accumulated, our proprietary ShineTecs® finishing products and protectants chemically bond to the surface of the car and can actually brighten and improve on the car’s original finish. Today’s finishing products also work well on non-metallic surfaces.

Putting it all together

A Mark VII chemical program goes beyond top-quality chemistry. We can also ensure that the wash operator has everything they need to put a complete program together and market their carwash to their customers.

We work with the operator to design their menu packages and sell those offerings. We start with the basic wash, then determine which elements to add to the middle and top packages—and how to price those wash levels—based on the region, market and competition.

The key is to make those top packages attractive and ensure that the customers sees a concrete benefit from choosing a better package than the basic wash. We help operators accomplish that by adding extras like wheel cleaning and ShineTecs shine/wax conditioners. Customers also appreciate a show, which is why many operators include ShineTecs Tri-Foam in their top package. In addition to providing a multi-colored display and improved dwell time, it also enhances the vehicle’s shiny appearance.

When Mark VII supplies your chemical program, we also make regular visits to make sure everything is working according to plan.

Looking for a chemical program that will deliver unbeatable results, satisfied customers and more top-package selections? Contact your regional Mark VII representative found on the map in this newsletter.